EXPLORING THE WILD SIDE OF LIFE TO FIND A HEALTHY BALANCE.
witch & where
> Wildfire & Sage
> Franklin, Tennessee
The Brand Essentials Package
> Competitor & Target Audience Research
> Name & Tagline
> Positioning Statement
> Mission Statement
> Brand Keywords
> Brand Voice & Moodboard
> Identity Suite (logo, fonts, colors & icons)
I met Shelly Hill, the mastermind behind Wildfire & Sage, through an Instagram challenge. (Those challenges really work, guys.) At the time, Shelly was using the name Wild Saje for her soon-to-be herbal remedies, wellness coaching, and yoga instruction business and blog. Not only is Shelly a delight to talk to and SO knowledgeable, I loved her unique approach to achieving health and happiness through nurture, empowerment, and joy for the mind, body, and soul.
After doing some in-depth market research, the first order of business was renaming Shelly's brand to be more memorable and appropriate for the wellness industry. And so, Wildfire & Sage was born. With a name at hand, the brand positioning, mission statement, brand voice, and visual direction came next to solidify a very strong brand presence. Then, I hand-drew part of the logo and paired it with an easily attainable hand-drawn slab serif font to marry the clinical aspect of the brand with the more playful approach.
The result is a complete Brand Foundation and Identity Suite that we just can't stop staring at with a big smile on our faces.
Read more about how this brand came together on the blog.