witch & where

> Wildfire & Sage
> Franklin, Tennessee

brand spell

The Brand Essentials Package


> Competitor & Target Audience Research
> Name & Tagline
> Positioning Statement
> Mission Statement
> Brand Keywords
> Brand Voice & Moodboard
> Identity Suite (logo, fonts, colors & icons)


I met Shelly Hill, the mastermind behind Wildfire & Sage, through an Instagram challenge. (Those challenges really work, guys.) At the time, Shelly was using the name Wild Saje for her soon-to-be herbal remedies, wellness coaching, and yoga instruction business and blog. Not only is Shelly a delight to talk to and SO knowledgeable, I loved her unique approach to achieving health and happiness through nurture, empowerment, and joy for the mind, body, and soul.

After doing some in-depth market research, the first order of business was renaming Shelly's brand to be more memorable and appropriate for the wellness industry. And so, Wildfire & Sage was born. With a name at hand, the brand positioning, mission statement, brand voice, and visual direction came next to solidify a very strong brand presence. Then, I hand-drew part of the logo and paired it with an easily attainable hand-drawn slab serif font to marry the clinical aspect of the brand with the more playful approach.

The result is a complete Brand Foundation and Identity Suite that we just can't stop staring at with a big smile on our faces. 

Read more about how this brand came together on the blog.


for the better you. the true you. through tinctures, salves, teas, simple foods, and simple exercise, wildfire & sage empowers you to become a healthier, happier, and more wholesome version of you.

I love Witchcraft Branding! I am very new to branding and did not have the first clue. Enid was so helpful. Not only did she deliver a solid foundation, she walked me through each step of the way. My business would not be headed in the right direction without Enid’s guidance. I am forever grateful.