Dog lover by default. Photographer by trade.



Dogs of Fun


Fort Lauderdale, Florida


- Competitor and Target Audience Research
- Name and Tagline
- Positioning Statement
- Mission Statement
- Brand Keywords
- Brand Voice and Moodboard
- Identity Suite [logo, fonts, and colors]
- MailChimp Email Template
- Printed Collateral [business cards, gift certificates, and t-shirts]
- Squarespace Website
- Ongoing Brand Consulting


I might be a brand witch, but I have no black cats - just 2 sweet dogs. So when Arelis approached me to brand her dog photography venture, she had me at woof. No, seriously. Her email is woof(at) - count me in!

In 2016, after 10+ years as a professional photographer, Arelis couldn't resist her puppy love any longer and opened up shop as a dogs-only photography studio. Sorry, cute bunnies! I've known Arelis for a long, long time and had coined the name Dogs of Fun for her future dream business. When the time was right, she brought Witchcraft Branding on to do the full Brand Launch package - from Brand Foundation, to logo, tagline, brand colors & fonts, business cards, email blast template, and website.

Dogs of Fun is all about creating a space for dogs and their parents to spend an hour or so having pure, hassle-free fun - and in the end you get amazing photos to keep forever. I wanted to make sure the brand was a reflection of this mission without making it childish. By pairing bright colors and bold fonts with Arelis' amazing photography, we crafted a brand that's made us both really proud.

Read more about how this brand came together on the blog.


dogs of fun’s mission:

Authentic, with love, and fun. Dogs of Fun’s mission is to shine the light on all dogs as the amazing beings they are and to spread unconditional love for these furry balls of awesomeness.

Working with Witchcraft Branding is one of the best decisions I have made for my business. Enid took the time to carefully create a brand that represents everything I envisioned for Dogs of Fun. And she did EVERYTHING I could possibly need to maintain the image of my business, while working as a solopreneur. She did my logo, business cards, website and everything in between including, but not limited to, email blast templates, social media guidance and answering all of my annoying questions even the ones regarding my Instagram posts. Now everything looks so professional. I highly recommend Witchcraft Branding to create your business’ identity and to stand out from the competition.