dog lover by default. photographer by trade.
witch & where
> Dogs of Fun
> Fort Lauderdale, Florida
The Brand Launch Package
> Competitor & Target Audience Research
> Name & Tagline
> Positioning Statement
> Mission Statement
> Brand Keywords
> Brand Voice & Moodboard
> Identity Suite (logo, fonts & colors)
> MailChimp Email Template
> Printed Collateral (business cards, gift certificates & t-shirts)
> Squarespace Website
> Ongoing Brand Consulting
I might be a brand witch, but I have no black cats - just 2 sweet dogs. So when Arelis approached me to brand her dog photography venture, she had me at woof. No, seriously. Her email is woof(at)dogsoffun.com - count me in!
In 2016, after 10+ years as a professional photographer, Arelis couldn't resist her puppy love any longer and opened up shop as a dogs-only photography studio. Sorry, cute bunnies! I've known Arelis for a long, long time and had coined the name Dogs of Fun for her future dream business. When the time was right, she brought Witchcraft Branding on to do the full Brand Launch package - from Brand Foundation, to logo, tagline, brand colors & fonts, business cards, email blast template, and website.
Dogs of Fun is all about creating a space for dogs and their parents to spend an hour or so having pure, hassle-free fun - and in the end you get amazing photos to keep forever. I wanted to make sure the brand was a reflection of this mission without making it childish. By pairing bright colors and bold fonts with Arelis' amazing photography, we crafted a brand that's made us both really proud.
Read more about how this brand came together on the blog.