Branding is one of the hardest concepts to explain or grasp. However, if you want to grow your idea into a thriving business you can actually live off - you need to make sure your brand is rock solid.
Much like construction, successful brands are built on a solid foundation. And, also much like construction, the concept of branding can be extremely overwhelming. What if I told you that you could break down the foundation of your brand into 4 bite-size questions? And that answering these questions would help you understand your business better so that you could market it better?
These 4 questions are what I call the 4 Pillars of Branding. Each pillar feeds into the other and represents a question you should ask yourself to make sure your brand is on point.