TYPICAL TIMEFRAME: 4-6 WEEKS
The Brand Essentials program includes:
- Access to the “Get To Know Your Brand” questionnaire.
- 1-hour kick-off video call.
- Brand research on your target audience and competitors.
- 2 target audience Personas.
- Positioning Statement, Mission Statement, Brand Values, Brand Voice.
- Moodboard that communicates your brand’s look and feel.
- Brand-centered Tarot reading.
- Help with brand naming [if needed].
- A badass type-based logo [1-3 options to choose from].
- Logo suite [logo variations to give you flexibility for both digital and print needs].
- Your brand color palette.
- Identifying your brand fonts and typography.
- Business card design.
- MailChimp email newsletter template design.
- Quote template for social media designed in Canva.
- Facebook Cover graphic.
- Mockup of on-brand Instagram look, including suggested filters.
- Squarespace website design.*
- A comprehensive brand style guide.
*Layout design of up to 5 pages; does not include copywriting. Already have your website covered or Squarespace won't work for your business? Choose 2 additional branded collateral pieces for design [for example: stickers, pins, gift cards, flyers, letterhead].
The Brand Essentials program is my most comprehensive offering and what I would recommend if you’re ready to turn your passion into a badass brand. However, if you’re looking to only tweak your brand messaging and brand identity, check out Craft My Brand.