BRANDing SERVICES FOR female CREATIVES, makers & healers. because a successful brand is so much more than a logo.

Witchcraft Branding currently offers three affordable brand consulting services. Choose the option that best fits your needs. 

 
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Coven Calls.

$50/HOUR BRAND COACHING CALLS

Coven Calls are 1-on-1, brand coaching chats with me - Enid - designed to offer brand guidance when you’re not ready to invest in a branding package or for when you feel the need of a personal brand consultant.

PRICED AT $50, A COVEN CALL INCLUDES:
> Access to Witchcraft Branding's 'Get To Know Your Brand' questionnaire before the call.
> 1-hour phone or video call with me.
> $50 off a future Witchcraft Branding branding package.

FIND OUT MORE →

 

The Brand Starter.

Typical timeframe: 2-3 weeks

Investment: $600

Brand sample

01.   THE QUESTIONNAIRE.
Our magical relationship will start with the 'Get To Know Your Brand' questionnaire. This is a favorite step for the women I've helped as it gets them into the branding and business building mindset through 30+ thought-provoking questions.

02.   STRATEGY CALL.
Once you complete the questionnaire, we'll schedule a 1-hour video call (or in-person meeting if you're local to South Florida) where we'll go over your current brand efforts and talk all things strategy to let your business be known to the universe. 

03.   BRAND IDENTITY.
The moment you've been waiting for - I'll design a type-based logo suitable for web and print needs, define a color palette, and find the ideal fonts that will make your brand look cohesive and professional.

04.   SOCIAL MEDIA READY.
Using your revamped brand look and feel, I'll design 2 social media graphic templates. The templates will be created either in Adobe Photoshop or Canva

*This package also includes access to discounts on my other services. 

 

In summary, this package includes:

> Access to the 'Get To Know Your Brand' questionnaire

> 1-hour brand strategy call 

> a badass type-based logo

> Finding your brand color palette

> Identifying your brand fonts and typography

> 2 graphic templates for social media posts

> Tons of brand coaching during our journey 

> Future discounts on services

 

HIRE ME →

 

 

The Brand Essentials.

Typical timeframe: 4-5 weeks

Investment: $1,500

01.   THE QUESTIONNAIRE.
Our magical relationship will start with the 'Get To Know Your Brand' questionnaire. This is a favorite step for the women I've helped as it gets them into the branding and business building mindset through 30+ thought-provoking questions.

02.   STRATEGY CALL.
Once you complete the questionnaire, we'll schedule a 1-hour video call (or in-person meeting if you're local to South Florida) where we'll go over your current brand efforts and talk all things strategy to let your business be known to the universe. 

03.   BRAND FOUNDATION.
Through my brand research and analysis process, I'll identify and write the messaging that describes who you are as a brand and your place in the universe. This is known as the Brand Foundation, and consists of:
        > target audience
        > competitors
        > brand keywords
        > positioning statement
        > mission statement
        > brand voice

04.   THE MOODBOARD.
I'll gather imagery and carefully curate a moodboard that embodies your future brand and shows the new unified direction. This moodboard will help you stay on track when using visuals throughout your brand materials, ensuring a cohesive look.

05.   NAMING AND TAGLINE.
Is your name strong enough? Does it fit in with what you do and your industry? Let's evaluate this name, explore other options, and pair it with a great tagline.

06.   BRAND IDENTITY.
The moment you've been waiting for - I'll design a type-based logo suitable for web and print needs, define a color palette, and find the ideal fonts that will make your brand look cohesive and professional.

07.   SOCIAL MEDIA READY.
Using your revamped brand look and feel, I'll design 2 social media graphic templates. The templates will be created either in Adobe Photoshop or Canva

*This package also includes access to discounts on my other services. 

 

In summary, this package includes:

> Access to the 'Get To Know Your Brand' questionnaire

> 1-hour brand strategy call 

> Help defining your brand messaging and look

> Help with brand naming

> A tagline

> a badass type-based logo

> Finding your brand color palette

> Identifying your brand fonts and typography

> 2 graphic templates for social media posts

> Tons of brand coaching during our journey 

> Future discounts on services

 

HIRE ME →

 

The Brand Launch.

Typical timeframe: 6-8 weeks

Investment: $3,300

brand sample

01.   THE QUESTIONNAIRE.
Our magical relationship will start with the 'Get To Know Your Brand' questionnaire. This is a favorite step for the women I've helped as it gets them into the branding and business building mindset through 30+ thought-provoking questions.

02.   STRATEGY CALL.
Once you complete the questionnaire, we'll schedule a 1-hour video call (or in-person meeting if you're local to South Florida) where we'll go over your current brand efforts and talk all things strategy to let your business be known to the universe. 

03.   BRAND FOUNDATION.
Through my brand research and analysis process, I'll identify and write the messaging that describes who you are as a brand and your place in the universe. This is known as the Brand Foundation, and consists of:
        > target audience
        > competitors
        > brand keywords
        > positioning statement
        > mission statement
        > brand voice

04.   THE MOODBOARD.
I'll gather imagery and carefully curate a moodboard that embodies your future brand and shows the new unified direction. This moodboard will help you stay on track when using visuals throughout your brand materials, ensuring a cohesive look.

05.   NAMING AND TAGLINE.
Is your name strong enough? Does it fit in with what you do and your industry? Let's evaluate this name, explore other options, and pair it with a great tagline.

06.   BRAND IDENTITY.
Before jumping into creating the Brand Identity, we'll have a 1-hour call where I'll walk you through the Brand Foundation, moodboard, name, and tagline and how to get the best out of these brand deliverables. Then, the moment you've been waiting for - I'll design a logo suitable for web and print needs, define a color palette, and find the ideal fonts that will make your brand look cohesive and professional.

07.   BRAND GRIMOIRE.
The pretty bow that wraps it all up - I'll put together a comprehensive PDF that defines your brand style guidelines from A to Z. Sections you might find in the Brand Grimoire are:
        > logo do's and don'ts
        > photography style guidelines
        > where to download your brand fonts
        > typography in use examples
        > so much more, plus a 1-hour call to answer any lingering questions

08.   SOCIAL MEDIA READY.
Using your revamped brand look and feel, I'll design 2 social media graphic templates. The templates will be created either in Adobe Photoshop or Canva

09.   BUSINESS CARDS.
Get your magic on with business cards that match your new brand. You'll receive: 
        > business card design that matches your new look
        > suggested printing finishes
        > 50 complimentary printed business cards from Moo
        > a link for 20% off your first order with Moo (for new Moo customers only)

10.   EMAIL NEWSLETTER.
I'll design a simple email template in MailChimp based on your business needs. The template will include 1 header image, layout of the footer, and sample layout of the body of the email.  

11.   SQUARESPACE WEBSITE.
The Brand Launch package includes the setup of your website on Squarespace. This includes:
        > 1-hour call to go over website needs
        > backend setup of the Squarespace account       
        > 'new website coming soon' splash page
        > selection of best template for your web needs
        > layout design for up to 5 pages (does not include copywriting)
        > 1-hour Squarespace tutorial before website launch
        > 20% off first year of Squarespace when choosing annual billing (for new Squarespace customers only)
*Already have your website covered or Squarespace won't work for your business? Choose 2 additional branded collateral pieces for design (for example: stickers, pins, gift cards, flyers, graphic templates, letterhead). 

*This package includes 50% off Seasonal Coven Calls after the brand has launched.


In summary, this package includes:

> Access to the 'Get To Know Your Brand' questionnaire

> 1-hour brand strategy call

> Help defining your brand messaging and look

> Help with brand naming

> A tagline

> a badass logo

> Finding your brand color palette

> Identifying your brand fonts and typography

> A comprehensive brand style guide

> 2 graphic templates for social media posts

> Business card design

> 50 free printed business cards and potential 20% discount on future order

> MailChimp email newsletter template

> 'Coming soon' splash page

> Squarespace website and potential 20% discount on first year of hosting

> Tons of brand coaching during our journey

> 50% discount on post-launch brand coaching calls

 

HIRE ME →

 

“Every spell is a journey.”

— Lawren Leo

 
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the process.

Through productive brainstorming, market research, visual storytelling, brand strategy, and design implementation, Witchcraft Branding provides the essential tools to start building a successful and fucking awesome lifestyle brand. This is how you and I will craft your brand.

 

01.

We’ll have a quick chat over the phone or in-person to see if I’m the right fit for you. We’ll discuss your needs and I’ll share my flat-rate pricing. If we’re meant to be, we’ll setup a contract, a 50% deposit, and get started.

02.

I’ll send you an in-depth questionnaire that gives me the essential info I need and gets you into the branding mindset. With the questionnaire completed, we’ll have a phone call or in-person meeting to start brainstorming on your brand.

03.

Through research and analysis, I'll craft your Brand Foundation by identifying your target audience, positioning statement, mission statement, and brand voice. I’ll also evaluate your business name and tagline and curate a moodboard to show the visual direction for your new brand.

04.

Once your Brand Foundation is good to go (and you’ve fallen in love with it), I’ll design your Brand Identity. This includes your logo, color palette, fonts, and supporting brand elements.

05.

With the Identity Suite completed (and after receiving the 50% balance), I'll create your Brand Grimoire - a comprehensive PDF that defines your new brand guidelines. You’ll receive this PDF along with the final files of your logo and brand elements ready to use as needed. 

06.

With your badass Brand Foundation and Identity in hand, it’s time to create some branded collateral so you can truly launch into the universe with your best foot forward. Let’s talk about your specific needs.