All tagged MARKETING

If you had to take a guess - what do you think is the number one question I get asked as a brand consultant and brand coach? My most received question, and usually the first question I’m asked is: “How do I talk about my own brand? Help! I have no idea how to describe my business.” Who can relate? 🙋🏾‍♀️ I’ll admit it - I’ve been there, too.

For the longest time, every brand I worked on was either black and white or blue and green. It just happened to fall that way. But the tides have changed. We’re seeing red, baby! In a really good way! I’m sharing this month 3 recent brands I’ve had the pleasure to develop that were all very, very red inspired.

Many times you’ll hear me say, “Put yourself out there.” Which, I know, is very vague - intentionally. Each one of us has different levels of comfort when it comes to what we share about ourselves and our business. And that’s perfectly normal. However, you need to put in the work to find out what your boundaries are and how you can maximize your self-marketing skills the most.

Watching TV is my happy place. There, I said it. Actually, I’m pretty proud of this fact. Making good TV is an art and I’ve learned so much from being TV-obsessed since as far as I can remember. TV taught me how to tell a story, it opened my eyes to different cultures, and it constantly inspires me with an array of carefully curated visuals. And, it’s given me an unlimited access to design inspiration. So, today, I’m taking 3 recent shows I’ve been watching and broken down their aesthetic into a color palette. Because, why not?

As we’re getting closer to the new year, it’s time to take a breather and evaluate where your blooming brand. Is it strong and growing or could it use a little love? Although each situation is different, there are basic building blocks that every successful brand should be built upon. Here are my must-haves for badass brand!

As I continue this crazy solopreneur path, there’s one business building concept I keep happily stumbling upon: meeting and talking to people is your best marketing tactic. Doing business the old school way, before the digital era and social media existed, still works! For me, my website and social media accounts have become the 3rd and 4th most important marketing tools. The #1 and #2 tools? My presence and my trusty - and somewhat flashy - business cards.