For the tenacious. For the gutsy. For the fearless who dream big. Witchcraft Branding is spellbound to you.



I believe bold brands that tell a candid story empower small business owners to live their passion from day-to-day, such as I get to live mine. I'm committed to helping creatives, small business owners, makers, and healers define their unique place in the Universe in order to grow their passion into a thriving lifestyle brand. This is why I founded Witchcraft Branding.

The witch behind Witchcraft Branding is me, Enid Nolasco - your personal brand consultant and magic maker.  I am your business-minded bestie that tells it to you like it is - no sugar coating. Friends are great for mimosas and brunch, I'm great to get your brand out into the Universe. 

My mission is to empower you, the hardworking solopreneur on a starter budget, through your journey of building a brand you are proud to call your own. I get your hustle. I get your dreams. And I'm right there with you through it all. Together, we'll create good ol’ branding magic.

I've worked in the media, design, and branding industries for 15 years and want to put all my experience to use for your benefit. I started my career in Puerto Rico honing my storytelling skills on TV and film sets before moving back to the States and deciding to shake-up my career path after finding a passion for branding. It was a scary decision, but I jumped in wholeheartedly - I even got a Master of Fine Arts degree in branding! All the hard work has paid off and now I want to share everything I've learned with you. I want to make the creative and holistic community an even more awesome place, one brand at a time.

What are you waiting for? Let's talk brand.

Fun things about me:

- I’m obsessed with podcasts.

- I spoke at creative mornings and...

- at the women empower expo.

- Watching TV is my favorite hobby.

- I have a M.F.A in Branding. Seriously!

- Can I practice my Tarot reading on you?

- This is my passion project:


“We are the granddaughters of the witches you weren't able to burn.”



the Manifesto

Some thoughts to live by, for both you and me.



My job is to help you craft an awesome brand through a fun and stress-free process. Your job is to join in on the fun by actively participating and being passionate about what you do.


I’m here for the dreamers on ramen noodle budgets. If you can afford me without crunching the numbers, we’re probably not meant for each other.


Tarot and oracle decks, t-shirts, leggings, jeans, novelty socks, and open minds are musts when it comes to having productive business meetings. Suits aren’t.


I like weird people. I like nice people. I like nerdy people. I like geeky people. Nobody likes mean people.


There are absolutely, unquestionably, in no way possible ANY emergencies in branding. We’re not saving lives here, we’re crafting brands and enjoying the ride.


Quality over quantity. First impressions count. Less is more. Work to live. Never give up, never surrender. Where there's a witch, there's a way.