everyone has a really good story to tell.
witch & where
> RAW Storytelling
> Fort Lauderdale, Florida
The Brand Launch Package
> Competitor & Target Audience Research
> Positioning Statement
> Mission Statement
> Brand Keywords
> Brand Voice & Moodboard
> Identity Suite (logo, fonts & colors)
> Printed Collateral (flyers)
> Social Media Graphics (Facebook & Eventbrite)
> Splash Page
RAW Storytelling provides any person from any background with the opportunity to share life experiences - and gather inspiration from those who share - through the tradition of true storytelling. RAW is my passion project - a free, monthly show where storytellers recount - from memory - a real moment in their lives that affected who they are.
My goal with the project - and the brand - is to explore the human experience, from the taboo to the most common of moments, in a judgement-free space dedicated to bringing humanity together through acceptance and understanding one unscripted life story at a time.
The name came up organically when trying to explain this thing I wanted to create. I kept saying I needed to get this passion project off my chest, because I felt so raw as I was going through some life-changing years. The word 'raw' also represents how I want each story to be regardless of the topic. I want storytellers to be vulnerable and not be afraid to speak their mind.
Although the logo and photography used throughout the brand is bold, I wanted it to be clean. Sans serif fonts and a simple color palette accentuate what's really important : the storyteller, the story, and the listener.
To get free tickets to an upcoming show or sign up to be a storyteller click HERE. Stay RAW!