BRANDing SERVICES FOR female CREATIVES, makers & healers. because a successful brand is so much more than a logo.
Witchcraft Branding currently offers two affordable packaged brand consulting services. Choose the package that best fits your needs.
the brand essentials.
01. THE GET TO KNOW YOU MEETING.
I'll evaluate your current brand through an in-depth questionnaire and kick-off call (or in-person meeting if you're local to South Florida). With the insight gathered during the meeting, I'll start crafting your brand.
02. BRAND FOUNDATION.
Through research and analysis, I'll craft your Brand Foundation by identifying your target audience, competitors, positioning statement, mission statement, and brand voice. These are essential components of a successful brand as they determine what makes your business unique and how this uniqueness is communicated to your dream clients.
03. THE MOODBOARD.
I'll gather imagery and carefully curate a moodboard that embodies your future brand and shows the new unified direction. This moodboard will help you stay on track when using visuals throughout your brand materials, ensuring a cohesive look.
04. NAMING & TAGLINE.
Is your name strong enough? Does it fit in with what you do and your industry? Let's evaluate this name, explore other options, and pair it with a great tagline.
05. IDENTITY SUITE.
Before jumping into creating the Identity Suite, we'll have a 1-hour call where I'll walk you through the Brand Foundation, moodboard, name, and tagline and how to get the best out of these brand deliverables. Then, the moment you've been waiting for - I'll design a logo, define a color palette, and find the ideal fonts that accentuate your brand.
06. BRAND STRATEGY.
Now that you have a solid brand foundation and an attractive brand identity, what are the next steps to launching your new brand? We'll jump on a 1-2 hour call where we'll plan out your brand strategy based on your business, industry, and budget.
07. BRAND GRIMOIRE.
The pretty bow that wraps it all up - I'll put together a comprehensive PDF that defines your brand guidelines from A to Z (from logo usage to where you can download your brand fonts, and everything in between). I'll also schedule a 1-hour call to answer any lingering questions before I send you off to conquer the universe.
the brand launch.
01. THE ENTIRE BRAND ESSENTIALS PACKAGE.
Yep. That's everything above plus...
02. BRANDED COLLATERAL.
Your choice of 2 branded collateral pieces. (For example : business card, set of 4 pins or stickers, note card, or email template in MailChimp.)
03. SQUARESPACE WEBSITE.
I'll design up to 6 website pages on Squarespace using one of their basic templates (all content must be supplied). *Already have your website covered? Choose 2 additional branded collateral pieces for a total of 4.
“Every spell is a journey.”
— Lawren Leo
Through productive brainstorming, market research, visual storytelling, brand strategy, and design implementation, Witchcraft Branding provides the essential tools to start building a successful and fucking awesome lifestyle brand. This is how you and I will craft your brand.
We’ll have a quick chat over the phone or in-person to see if I’m the right fit for you. We’ll discuss your needs and I’ll share my flat-rate pricing. If we’re meant to be, we’ll setup a contract, a 50% deposit, and get started.
I’ll send you an in-depth questionnaire that gives me the essential info I need and gets you into the branding mindset. With the questionnaire completed, we’ll have a phone call or in-person meeting to start brainstorming on your brand.
Through research and analysis, I'll craft your Brand Foundation by identifying your target audience, positioning statement, mission statement, and brand voice. I’ll also evaluate your business name and tagline and curate a moodboard to show the visual direction for your new brand.
Once your Brand Foundation is good to go (and you’ve fallen in love with it), I’ll design your Identity Suite. This includes your logo, color palette, fonts, and supporting brand elements.
With the Identity Suite completed (and after receiving the 50% balance), I'll create your Brand Grimoire - a comprehensive PDF that defines your new brand guidelines. You’ll receive this PDF along with the final files of your logo and brand elements ready to use as needed.
With your badass Brand Foundation and Identity Suite in hand, it’s time to create some branded collateral so you can truly launch into the universe with your best foot forward. Let’s talk about your specific needs.