Lessons learned 01 year after launching.

This past September 4th marked the first year of Witchcraft Branding. Yes, you're reading this right. We're in November and I'm only NOW posting this. Over 02 months later. And another spoiler - September 4th is an honorary date I chose to mark Witchcraft's anniversary because this crazy person didn't write down the date I officially launched the website. And this is my first lesson learned since becoming a small business owner. SHIT GETS REALLY BUSY, REALLY FAST.

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Podcasts I really can’t live without. As in I’ll die.

Well, maybe dying is a little extreme. But I'm really obsessed with podcasts and how amazingly helpful they've been to the progress of Witchcraft Branding. Podcasts have also kept me sane, comforted, and helped lower my stress at those moments where I’m overwhelmed and want to pull my hair out. And to be fair, feeling overwhelmed is just an everyday feeling nowadays. #growingpains 

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Getting rid of the Instagram grid.

I recently took a comprehensive personality test that said, among other things, that I like rules and order. Which…might be true…but…I’m not sure if it’s a blessing or a curse. Maybe it’s a little bit of both. The test results came at the precise moment when I was debating what do with the Witchcraft Branding Instagram account. As a creature of habit - and apparently rules - I was debating with myself if I was being too stringent with my Instagram posting structure and the grid I had locked myself into.

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Finding your niche.

What’s the point of having a business when you don’t absolutely love what you do? Running a business is no joke. It’s completely exhilarating and fulfilling, with tons of ups and a few downs here and there. One of the mottos at Witchcraft Branding is #liveyourpassion. LIVE YOUR PASSION. And a big part of loving what you do is believing wholeheartedly in your craft while feeling accomplished of nurturing your community. Your niche. That very special group of people eager to benefit from what you offer and eager to make you proud to have served them in return.

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So...what is branding?

Let’s start at the beginning - what is a brand? Brands are multi-sensory strategies carefully researched and designed to engage an audience with the purpose of creating loyalty. Now, what exactly does that mean? It means well-branded businesses make YOU want to want THEM and LIKE it. Branding is the original Christian Grey effect. You just can’t get enough of them no matter how hard you try to resist. 

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